Blizzard Entertainment Advertising Served By Massive
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Thursday, 04 December 2008 08:44 |
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 Recently Blizzard Entertainment made a multi-year deal that named Massive as the exclusive advertising service provider for Blizzard Entertainment(R)'s Web sites and Battle.net(R) online game service in the U.S., Canada, Europe, South Korea and Australia. Massive will serve advertising to a highly engaged audience that visits Blizzard Entertainment's collection of heavily trafficked Web sites and plays using Battle.net, the company's online game service with millions of active users.
Blizzard Entertainment's Web sites include the home page for the enormously popular "World of Warcraft(R)," a massively multiplayer online role-playing game (MMORPG) with over 11 million subscribers throughout the world. To manage Web-based advertising Massive has teamed with Intergi Inc. Intergi is powered by the Microsoft Atlas AdManager platform to deliver client advertising across its network of more than 700 sites. JJ Richards, general manager of platform services for the Advertiser and Publisher Solutions Group at Microsoft said: "Our partnership with Blizzard Entertainment aligns Massive with the creative powerhouse behind some of the most renowned real-time strategy games of all time, as well as the world's most popular MMORPG". In addition, Paul Sams, chief operating officer of Blizzard Entertainment, said: "Our decision to partner with Massive was based on several important factors, including their technical expertise, global sales presence, and willingness to work with us to ensure advertisements appear only in contexts and environments that make sense. This partnership does not include in-game advertising, as Massive understands and respects our stance against advertising that might detract from gameplay or offend our players."
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