Linkedin and Twitter used at higher volumes in one country
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Wednesday, 27 April 2011 05:07 |
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| Social Media Trending Results
Research regarding the usage of social networking in the Netherlands was put together by a company that deals with media studies. There are some interesting incites that come from it too.  One of the most interesting parts of the research done, is that Hyves is still leading the way, though that is not expected to last forever. If I was Twitter or Facebook, I would highly consider focusing on this market and see if they can win it over. They certainly have the muscle to do so...
Many unique characteristics came from the usage of social media in the Netherlands. In many ways they are unique to the whole craze and will continue to reflect a deeply influenced societies habits. There are many people all over the world that use social media, but I think the people over there have learned to make it a part of their lives at a greater scale. With more usage of social media, it was easy to see that the Eleven Million mark being surpassed would lead to attention. The major take away here is that with so many people using it per capita, you find a new dynamic in a social structure. In some countries there are just a small cross section of teenagers and young adults using social media, where as in the Netherlands you find that there are many age groups, thus changing the activity and relationships of families and friends at new levels.
With Linkedin on the raise The Netherlands took first place in both LI and Twitter for penetration, a measurement of usage and impact. As communication has changed through each generation, this is truly a landmark time. There are many game changing things that come into play when you are dealing with social media. One being that there is a general lack and increase of presence in each situation. In some ways there are more, in that you can communicate in a more real and instant way, giving more presence to the voice of the conversation. But in turn, it is also a distance creator in terms of being with real people in a real space in time. People are not experiencing the world in some respects - being with others, but some are sharing more of the world they are living-so who is to say either way. But it is unique and will some day manifest into another level of communication...as the only thing that is certain is that change will come, and right now the Netherlands is leading the way.
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