More And More People Searching Online For Jobs
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Saturday, 24 January 2009 04:34 |
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 Millions of americans find themselves seeking new job opportunities online.
ComScore released an analysis of Americans’ usage of the job search category, and found the it was the fastest growing content site category in 2008. The category has seen the number of visitors grow 51 percent to 18.8 million. The final months of the year, which typically experience seasonal softness in job searching behavior due to the holidays, were instead some of the most heavily trafficked months of 2008.
CareerBuilder.com Job Search led the category with 9.1 million visitors, up 78 percent versus year ago, followed by Yahoo! HotJobs Job Search with 5.6 million visitors (up 146 percent) and Indeed.com Job Search with 5.1 million visitors (up 88 percent). SimplyHired, Inc. had the strongest growth rate of the top ten sites in the category, growing 161 percent to 3.1 million visitors.
Also comScore revealed that women’s share of time spent on job sites grew. The share of minutes spent by women in the category grew substantially, up 7.2 percentage points versus year ago. Other demographic segments accounting for a substantially higher share of the time spent on job sites in December 2008 than in 2007 include people between the ages of 25-49 (up 4.8 percentage points), households making at least $75,000 (up 3.1 percentage points), households without children (up 4.7 percentage points), and those in the South Atlantic (up 8.5 percentage points) and West South Central (up 3.9 percentage points) census regions. For more information about the full report click here.
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