A new class of specialized tools to meet the new viral analytics needs. Traditional analytics tools were historically focused on providing information relating to page views, time spent on the site and search engine ranking. The new emerging analytic tools focus more on the understanding of the demographics of a site's users, more precisely on how the users are socially linked, and what social interactions occur among the site's users. The new free to use
Kontagent has been built to take advantage of the demographic information and social interactions present in social networks. It has an intuitive data visualization interface to improve the ability to target specific demographic groups and accurately measure how effectively a goal is met.
Kontagent's analytics platform is in private beta testing with a number of large media companies and top Facebook application developers. Starting today, Kontagent will accept new applicants for its beta program that will provide qualified Facebook application developers with early access to this advanced analytics platform. The base service is free to all developers participating in the beta program, while a premium service that provides additional analytics capabilities will be added in the future. All existing features that are present in the system available during the beta program will remain free to users of the platform in the future.
Albert Lai, Kontagent's CEO, states that "Kontagent will level the playing field for social application developers by providing all developers access to the most powerful analytics tools developed to date for social networks, which provide features that not only rival but exceed those of the most sophisticated custom-developed in-house analytics tools used by the top social network application development companies." Jeff Tseng, Kontagent's co-founder and CTO, remarks that "this is the beginning of a new era of competition in the Facebook application environment. Now everyone has access to the most powerful analytics tools to generate viral growth."
